Reclaim Your Crown is the brainchild of our founder Ariane Williams. Ariane realized that many products offered moisture, but few gave her a grand style. The use of these products gave rise to disappointment after disappointment, either in the form of her hair being too greasy or her curls not being defined. This disappointment led to the creation of the products offered in our store to date. All products are formulated using simple recipes because, after all, simple is best.

hey curlie, we don't cut corners. our products are handmade using real ingredients.

Our Products DO NOT contain:

Parabens
Mineral Oil
Formaldehyde
Petroleum
Paraffin
Phthalates
DEA

We use natural products and only use preservatives when absolutely necessary to prevent bacterial growth. Water based products are prone to bacterial growth, as such preservatives are used to avoid this.